JIGL · Restaurants Web Design

Restaurants websites that actually fill tables

Your menu is a 3MB PDF named 'final_menu_v4.pdf'. Google can't read it, mobile users zoom in and give up, and you rank behind restaurants that put the menu in HTML.

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The usual problems

Why restaurants sites usually fail

  1. Your menu is a 3MB PDF named 'final_menu_v4.pdf'. Google can't read it, mobile users zoom in and give up, and you rank behind restaurants that put the menu in HTML.
  2. The only way to reserve is calling between 3pm and 5pm, so the couple deciding at 7:45pm on a Friday picks the place with a live Resy widget.
  3. Your hero photo was shot in 2019 under a fluorescent ceiling tile. The food looks yellow, and at 8pm on Instagram that's the only decision criterion that matters.
What's included

What a JIGL restaurants site includes

Live menu content collection

Menus live in a simple content file your manager edits at 10am. Items, prices, dietary tags, and specials render as crawlable HTML. Google reads every dish.

Resy / OpenTable embed

A real live reservation widget above the fold, not a 'call us' button. Friday-night deciders book in 15 seconds instead of moving on to the competitor.

Photo-rich hero

Full-bleed food photography with LQIP placeholders for instant paint. JIGL will help you commission or re-shoot your top ten dishes if the current library is tired.

Dietary filters

Guests filter the menu by GF, vegan, or allergen in one tap. The table of four with one celiac becomes your table instead of the competitor's.

FAQ schema

Structured data for hours, parking, reservations, private dining, so Google answers your diner's questions on the SERP and sends a booking-ready click.

City + neighborhood SEO

Separate pages tuned for 'brunch in Wicker Park' and 'date-night dinner Logan Square', the micro-local searches that actually drive walk-ins.

Target

Designed for restaurants outcomes like:

Design goal
58%
reservation conversions / 60d

Built to raise reservation conversions ~58% once the PDF menu is killed and the live Resy or OpenTable widget lives above the fold.

FAQ

Restaurants website questions

Can I keep my existing Resy or OpenTable account?
Yes. JIGL embeds the existing widget and pulls inventory live, so you never dual-enter a table map. Same for Tock, SevenRooms, or a custom reservation system.
My chef updates the menu twice a week, can they do it without me?
Yes. Menu items live in a plain content file anyone on staff can edit. No CMS login drama, no 'where does it say 25.99 again' hunt, it's a single file, keyword-searchable.
What about a photo shoot? I don't have pro food photos.
JIGL either styles and shoots a one-day session with you, or recommends a local food photographer and gives them a shot list. The photography pays for itself the first slow Tuesday it fills.
Can the site handle private events and catering inquiries?
Yes. Distinct intake forms for reservations, private dining, and catering, each routed to the right inbox so your events coordinator isn't buried in 7-top asks.
What does a restaurant website cost?
Pro tier ($999) for a single location. Elite tier ($1,299) for restaurant groups with multiple concepts, each needing its own brand, menu, and reservation inventory.
How fast can I launch before a seasonal push?
Two weeks from brief to live for a single-location concept. If you're timing it to a Restaurant Week or seasonal menu launch, start the brief at least four weeks out.

Start your restaurants site →

Tell me about your business. I'll send back a rough quote and timeline within 24h.

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