Process

Six steps. Two weeks.

Brief, mockup, revise, build, review, launch, written down and worked through in writing. We ship a site that moves a single metric, and we watch that metric for thirty days after launch.

  • What happens
  • We read your current site, your reviews, and your top three competitors.
  • Five questions over email. That's the whole discovery.
  • We pick the single metric the new site is built to move.
  • What you get
  • A one-page brief, what we heard, the metric, the page order.
  • Your approval gate before any design starts.
What you do

Answers five emails. About an hour of your time, total.

What we won't do

Five emails, total. No strategy deck. No 60-minute Zoom.

  • What happens
  • One concept, not three. We build the one we'd recommend and explain why.
  • Static mockup of home + one niche page in our design system.
  • No Figma file, the mockup is a real HTML page on a preview URL.
  • What you get
  • A live preview link with the mockup rendered.
  • A 4-sentence summary of the direction and why.
What you do

Opens the link. Flags what doesn't match your voice.

What we won't do

No mood boards. No brand workshops.

  • What happens
  • You leave comments on the live preview, in writing.
  • We respond and update the preview inside 24 hours.
  • Two rounds included; more available if direction changes mid-stream.
  • What you get
  • A revised preview that matches your voice.
  • A changelog of what moved and why.
What you do

Writes down what's off. Short lists are fine. 'make this warmer' is usable feedback.

What we won't do

No passive-aggressive 'per my last email' threads. We keep editing until it fits.

  • What happens
  • We extend the approved mockup across every remaining page.
  • Content, forms, analytics, schema.org, OG images, sitemap, all wired.
  • The preview URL updates every few hours so you can watch the site grow.
  • What you get
  • A feature-complete site on the preview URL.
  • An inbox-ready contact form and a sitemap submitted to Google Search Console on launch.
What you do

Keeps an eye on the preview. Flags anything that reads wrong.

What we won't do

No subcontractors. No offshored code. The same person who took the brief writes the build.

  • What happens
  • Final walk-through of every page in one email, links, screenshots, the works.
  • Lighthouse + accessibility audit results attached.
  • One last round of micro-edits before the domain swap.
  • What you get
  • A go/no-go email with the launch checklist.
  • Your final say on everything before the site goes live.
What you do

Reads the walk-through. Replies 'ship it' or with the last round of edits.

What we won't do

No surprise launches. Nothing goes live until you say so.

  • What happens
  • We swap your domain to the new site during a low-traffic window.
  • Analytics + contact form verified with a real test submission.
  • 30-day post-launch watch window starts: we monitor the one metric we picked in Brief.
  • What you get
  • A live site on your real domain, the morning after review sign-off.
  • A one-page handoff doc with logins, edit instructions, and the rollback plan.
  • A monthly metric email for the next 30 days.
What you do

Forwards the domain login if you haven't already. Reads the first monthly email.

What we won't do

No retainers. No 'managed services'. No surprise invoices after launch.

Know what you want moved?

Tell us the metric. We'll tell you if we can help.

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